Initial Web-pop Research

Dimensions: It is important that we know the accurate dimensions of the pop-up as because we will need to use these to make my product accessible on all different technologies. Also when we edit the pop up and put it together we will need to be able to put in the correct canvas size to look accurate and professional.

Pop-up ads and pop-ups are often forms of online advertising on the internet intended to attract web traffic or capture attention. Pop-ups are generally new web browsers windows to display advertisements. We are also going to do a web-pop up for our own product, as we believe that web-pops are an easy way to catch the attention of our customers while they are online and direct them to our store. I know that there are lot of different versions of web pop-ups, some are still images and some offering the audience to sign up to something and a minority are animated gif. Our web-pop will need to be eye catching and to the point about what is being sold. Below there are examples still and gif web-pop up advertisements from existing companies. The below web pop-ups are promoting similar to what we aim to do. They give the audience an incentive to visit and possibly purchase a product from the website, meaning that is it successful. Including a television advert/sponsorship sequence will make the audience aware of the brand, however it doesn’t not allow the easy access of directing them straight to the website as web pop ups do. They offer seems to take up most of the pop-up, as it is the main selling point. It usually comes across in a bold font, larger than any other writing. For example the ‘30% OFF..’ is usually written in a modern, clear, eye catching font leading the audience through a hopeful purchase. The colour schemes used seem to reflect how established the company is and who the target audience is. ASOS for example do use a lot of colour to attract their young audience, who will be attracted to it, but for example M&S use a limited amount of colour amount of colour. The fact that their brand is well known and household name, this reflects the fact that they don’t need to colour to draw in an audience as they already have one. Therefore the less colour the more ‘high end’ the brand looks. On the other hand, the colour on the other examples helps to draw in the audience and it make the pop-up look slightly more appealing. We are aiming for a ‘high end’ product, therefore we are going to go down the M&S root of ‘less is more’ when creating our web-pop’.

(press on image to view gif:)

This is an ASOS web-pop is similar to what we plan to do for our own web-pop.They give the audience an incentive to visit and purchase from the website, meaning the meaning of the web-pop is successful. Although a tv advert and/or a sponsorship sequence may be more successful at making the brand more well know, it doesn't allow that personal, easy access directly to the website. The offer stands out and a good promoting tool. Being written in a bold red box and the words 'sale' being in the biggest font really shouts to the audience.  The colour scheme is fun and eye catching,the use of reds and blues are bold colours are made to stand out and be bold which links in with the bold and quirky clothing that is sold by ASOS. The party popper, confetti background seems like there is a celebration and fun which will straight away capture the attention of the audience.

This advert really identifies what time of year/season/holiday it is. The season being promoted is Easter. The easter egg being used to reveal the sell is smart way to promote the sell. It is also fun and creative which will capture the attention of the audience. The use of the bold green background and the colour scheme of blues, whites and the yellow at the front which is an Easter colour, really stands out is vibrate which matches the spring season. The '25% of' at the centre makes it the first thing the audience will as a sell it is important. The use of the word 'exclusive' makes this seem like a 'one time deal' which will attract the audience to visit the site more because they will want whatever is special they offer. 

This web-pop up is very simple when it comes to the colour scheme. As M&S are a high end department store the use of a variety of bold colours, such as ASOS has , is not necessary as it is already well known brand and also their target audience is of an older group and simple white and red will appeal to them. The use of 'sale' in a bold red font, is easy to see and stand out but without being over powering.  Sale being the largest font is so that when the pop up, pops up it is the first thing the audience see and straight away know what it is about. All the other info about '60% off' in small font is the extra detail that they are likely to read after seeing the sale text.\

All the pops ups above are promoting a sale or an advantage to the customer such a discount or the audience they are targeting. Bright colours and cool designs and moving images that are eye catching and this way to make the audience these products.