Sponsorship Standard Conventions

Emily and I will need to create a short sponsorship sequence to help further advertise our clothing line.  We have decided to sponsor 'Britain's Got Talent', this a family oriented show, which is viewed in the millions all across the country by family households.Therefore we believe this is the best for our product to sponsorship due to  the fact our target audience included families, who contest all types of ages and genders. It will be designed for advertising our brand before, during or after television programmes or internet platforms such as Youtube. Emily will be taking charge of the sponsorship sequence, and I will be assisting her. In order for our sequence to be successful, we need to conduct some research into them to help us have a clear understanding of some of the conventions used. It will give us some ideas of how we can create the sequence but also allow us to challenge some of the conventions to make ours stand out. This research will help us to produce a good sponsorship due to the knowledge.

We both looked into the typical conventions of a sponsorship sequence, so that we could gain an idea of how we were to successful create one. The idea of a sponsorship sequence is that it plays before a television program, it's like horizontal integration where one company promotes another. However it has become more common for these sequence to appear on YouTube automatically played before  a video. Therefore, makes money not only for YouTube but also for the individual's channels as they allow the sponsorship sequence to feature before the video.

The average time for a sponsorship sequence is around 15 to 30 seconds long, this allows the promotion within a small amount of time, therefore needs to capture the attract to the desirable audience. There is a short music clip and a voiceover which promotes clearly the brand and the sponsor.

I've looked a variety of sponsorship sequences that have helped me explore the conventions and what is important to include in our sequence to make it effective and promote our product well. 

Below shows a mind map that I and Emily needed to use. It shows the initial ideas we wish to portray within the sponsorship sequence. A previously mentioned. I am taking lead on it, however we going to make major decisions and choice collectively. The initial ideas that we came up with are fairy straight forward in terms of generalisations. We have to choose sponsor we will choose and then portray that within our sequence.