The size of a web pop-up is usually small, as they are ideal to only fill a small section of the screen, but big enough to capture the attention of the potential customer. Usually pop-up come when you are on sites such as social medias and can also be sent within emails. They are recently on side bars, showing items you might of searched for earlier, which can just seem convenient. However they can be as annoying and a bother which can lead to blocking softwares to remove them and avoid them coming onto your computers.
However can be also very helpful, and brings a lot of revenue in for companies as it is an instant thing can the audience can automatically click on and shop unlike tv adverts and sponsorship sequences are not instant, therefore doesnt bring as much revenue such as web-pop ups. Web-pop ups for companies brought in average of 1.2 Billion pounds last year.
As for example, this web-pop ups are A5 size, suitable to be easily visible but not to cover the whole screen. The use of the gif of the changes of shoes or the flashing 'final clearance' is used to catch the audience eye, to become interested in the product being sold as they see things moving, which causes a level of interaction between the pop-up and the audience. Bright colours are usually used to be eye catching and to stand out on the screen. On related pop-ups would appear, if you searched for certain shoes online, it is likely a pop-up selling shoes or giving discount of shoes would appear as the search engines and these companies make deals to make this happen. The use of '70%..' and 'Final Clearance' are trigger words used to really sale and persuade the target audience to come and look at the site, to be apart of the deals and to save but buy the up to date fashions.
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