The
typeface of our brand is very important because it will appear above shops, on
shopping bags, labels and swing tags. It must be consistent to ensure that it
is instantly recognisable to shoppers. On photo editor we edited our font to
decide which one we want to use.
After
considering all of the choices, and talking to people from our target audience
we decided that we will use this one. The name of the shop is in dark green
with black writing bellow in a smaller font. However at the end of our advert
the name of the shop will appear in white writing because of the black
background the dark green didn't show up.
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