Brand name

As we are creating a department store advertisements and advertising our products, we going to need a brand name and an affective brand logo which will be well recognised and stand out to our target audience. Below are a variety of fonts of our brand name 'Tyler Holmes'. We asked out target audience again what typeface of our brand new was supportable and also capture the attention of the audience and also to make our product memorable and a well known product due. 

                                           

This font, we believe is sophisticated and formal which is what we are looking for when we are creating our brand name. As we are aiming to be a 'high end' brand selling a high end product, looking at per-existing fonts from high end companies, they usually use bold, form black font. The use of clear typeface is important so it stands out and easy to see by the potential customers . It is classy and will attract the target audience of middle class. This is the one that we have chosen for our branding.

Rejection

We did not use these fonts when talking to the target audience, they did not see it as the ‘high end’ and more informal text, in contract to the product we are aiming to sell which is a sophisticated and professional text.  The rejected ones seemed childish and not suitable for our brand we are trying sell which is for everyone not only the young but parents and the elderly so we need our font to attract all ranges of people 

therefore be neutral and that's why we chose the font we have.

We did a video asking for the feedback on the fonts and which was suitable for our product.