Friday 23 October 2015

Brand Name Ideas

The table below shows the names we have chosen to potential be our department stores name. 


To help us decide our name for our store we used a online name generator and chose the best names from there. We chose our four top names and asked our 10 people from all different ages and genders from our target audience which they preferred. The most popular name was 'Tyler Holmes'. We believe this is the most suitable name for our department store as it is catchy and links to our store as 'Holmes' is also a play on words which sounds like homes and as this is a department store which sells home items, it is suitable for our store. The other two did not stand out like Tyler Holmes as the target audience said they were boring and wasn't 'as catchy'. We also realised from previous research on existing stores similar to our own the use of males name seemed to be a theme for example, John Lewis and Marks and Spencer. 

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