Wednesday 21 October 2015

Music Research

Below there is a list of songs we have researched and gained feedback from our target audience about was suitable for our adverts and what we should use.


One of the things within the advert that is going to help attract the target audience is the music used. I believe that we need to be very particular with this to ensure it fits all areas of the in a sense that it pairs well with the filming and it is popular and current within the target audience. We also think that it need to be something that is remembered and therefore needs to be catchy and to fit our storyline also and create emotion to our audience and we want the song to be memorable so when heard the audience will link it to our adverts.


Another thing we need to take into consideration is that there is different type of connotations to music. We have a couple in one of our adverts to create and therefore a romantic song and in advert two we have a different ranges of people of different ages and gender and therefore a song that everyone will enjoy. after looking through lots of music of different genres, we selected a few and put them into a table to the ones we felt were suitable. The music in this table also has some of options for the sponsorship sequence which we felt should be similar to the fashion advert. This will make it easier for us to choose the song now that we know what our  target audience prefer.


After receiving feedback, after filming we will take the two/three best songs and see what suit the footage the best. This way we will be sure to have picked the right song.




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