In our adverts we don't plan to include voices or voice overs because from our research we found that the effective adverts purely relied on music. We will delete the audios from our videos and just have the chosen soundtrack playing.
However, we intend to use a voice over at the end of our sponsorship sequence, simply saying 'Tyler Holmes sponsors Britains got talent'. This will effectively advertise our store as the sound and visuals playing together will stand out to our audience especially because it will be before the start of the program so families will be watching it.
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