Locations

Above is a map and photos of London Underground and Oxford Street-John Lewis.  We have used to plan where we will be visiting in London. The places we have in mind are Oxford Street, Leicester Square, and the underground. and so on.  We have chosen these places because they are recognisable and the London is the shopping capital and where many people go during Christmas.

As well as filming in these areas we plan to film other recognizable British features. some of these ideas are:

·         London underground signs 

·         London busses / signs

·         Road Signs 

·         Shops fronts

·         Reflections in shop windows/

·         Christmas Products

We plan to use close ups, pull focus shots, and panning upward, worms eye views. These will all elevate the status of the city, showing the surroundings and also the Christmas lights within Oxford Street to show clearly the time of year/season we are trying to promote

We know that it is an unrealistic goal to task our entire advert in the city because it will be too hard to get all of the cast up, and take all of the equipment needed. However our plan it to film short footage that can be used as cutaways, so it gives the illusion that the whole thing was filmed in London, even though it isn't and also we will use our mock-up to see if filming in a train station and underground and train is practical and will allow us to produce good filming as they are usually overcrowded, therefore we will have to choose non-peak times.

We are hoping for a nice day so that the lighting is okay for us, and also that we don't have any rain. The

day we have planned to go is looking okay at the moment so we are hoping it starts that 

We doing out second fashion advert in the studio which gives it that edge and unique setting and looks cool. It was an easy setting to use the snow, confetti and feathers easily and make it look real and not be complicated due to weather ect.