Cameras

In order to create the best possible advert we decided that we need to test a various pieces of equipment. We practiced with a range of cameras allowing us to find out which one was best for us.

Canon AXH1

This camera gave us high quality footage and allowed for us to change the setting as to what kind of environment we were in. This camera comes with a range of different setting, which may be useful when shooting my adverts, as they will be shot in different environments, for example the woods. This camera is the high quality of footage, which is important when filming TV advertisement. However it only comes with one tape, which may be seen as a negative because it doesn’t save into separate video clips onto a memory stick, this makes it more difficult when editing the footage.

Canon EOS 1100 

A major positive about this camera is the size is smaller like in comparison to the Canon AXH1 which is handheld size which means it is easier to transport, therefore being able to hold and carry to a variety of locations which is very useful when filming. Also this camera is the ability to change the lenses to suit the environment I decide to shoot in. This will be useful when filming my first advert when I want to film from a distance. This camera also allows the option to automatic and manually focus the camera, therefore I have control over the quality of the video.

Canon Powershot S5

This camera is a compact, it is easy to transport around when taking it to different locations, which is good for what we need to do when moving around location. This quality of this camera is good, which is again is one of the main conventions. There is a room for lenses to be changed on this camera as well. However the focus on this camera is automatic, so it does not give us full control over the footage. I don’t think that we will use camera only when doing hand transitions in the second advert.

Canon HG-10

This camera is the feature of that it is handheld and easy to transport, with an additional strap to keep the camera steady when holding it, this is a useful feature when you don’t want to use a tripod. The main positive being that it is designed specifically for taking video footage. This camera also has the ability to attach an audio device to increase the quality. Although it doesn’t have the same quality as the other camera above, but it’s the most supportable to use it.