Web Pop-up Mock-up - Feedback

Above is the mock version of our web pop up. As previously mentioned i will be taking the lead with regards to the web pop up, and Emily will assist me an as it an mock-up, I used Emily as the model as she was easy availability.  To shoot this i used a Cannon 1100D. I took a few still images with different positions that my model posed and then put them together if the GIF maker. I added in the writing  to show what the product is being sold and also the sale will attract the audience. But for now i knew that i needed to get to grips with how to put all of the images into the software used. 

This is the lay out of the making the mock -up i used this web site to make the web-pop up but it was complex so im going to use a different one next time

Above is a feedback video from our some of our target. We have decided to take up some of the ideas that clearly came across in the feedback, they are as follows:

-  To use different ranges of ages, genders, ethnicities and sizes, helping to make our clothing more attractive to a wider range of people.

-  To include different ethnicity's and both male and female, to help cater for a wider audience.

 To have less static positioned models, making the Gif look more fun and unique.

We used sophisticated text match our high end product which me and Emily thought was suitable. I thought it was really important to test this version with an audience as it is planning to be in our final piece.

After asking our target audience, I managed to generalise 3 areas of improvement and positive comments.

Positive:
1. The different colour backgrounds makes it fun and stand out and they are not too bright that it distracts from the product.
2. The layout is good and laid out well and clear to see
3. The different angels and positions is good and makes it not boring.

Improvements:
1. Need different ranges of models to appeal to a range of people
2. The white font is hard to read, need to be clearly visible
3. Not sure who the brand is? and where you can buy

I will take the feedback on board when creating my final piece and listen to what we should improve and keep the positive points to make it better.