For our
A2 media Emily and I as a group will aim to create an advertisement
package which will include two advertisements plus TV sponsorship sequence and
a web pop to support them. We are planning to promote a department store which
is promoting its Winter/Christmas Collection and our audience are families (nuclear and extended). We
took our ideas into consideration and decided that the best way to promote our
product would be within TV advert, as they will reach out to a wider audience.
Our first advert will be a home advert, showing a couple at christmas time, in a flashback how they became a couple and in the present taking part in christmas activities, for example decorating the christmas tree, baking and wrapping presents.
For this we will ensure that we complete all the filming by the end of the christmas period to make use of the festive decorations. Our second advert is a fashion advert. We will show different groups of people who represent different types of people in our society who will be interested in our store, for example girls in nightwear and men in suits.
Our web pop-up will promote winter coats as we are advertising in the winter season and we will also use different ranges of people of different ages, genders and race in this to show our product and aim to our audience
We will aim our TV sponsorship to sponsor a talent show like 'Britain's got Talent' so again we will use different groups of people doing talents for example juggling or magic tricks.
Our first advert will be a home advert, showing a couple at christmas time, in a flashback how they became a couple and in the present taking part in christmas activities, for example decorating the christmas tree, baking and wrapping presents.
For this we will ensure that we complete all the filming by the end of the christmas period to make use of the festive decorations. Our second advert is a fashion advert. We will show different groups of people who represent different types of people in our society who will be interested in our store, for example girls in nightwear and men in suits.
Our web pop-up will promote winter coats as we are advertising in the winter season and we will also use different ranges of people of different ages, genders and race in this to show our product and aim to our audience
We will aim our TV sponsorship to sponsor a talent show like 'Britain's got Talent' so again we will use different groups of people doing talents for example juggling or magic tricks.
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