What's an Advert?

To make sure Emily and I have accurate yet successful advertisements for television, web-pop and sponsorship sequence, we will need to have a clear understanding what they are and how companies make successful and effective advertisement campaigns. We will look into a variety of adverts and see what the conventions are and also for promotional reasons. However we plan to look more in depth into this. We have decided to go for a  our advertisements  narrative linear style advertisement that has beginning, middle and end and a story that the audience can follow.

To help us gain the deeper understanding of what people think an advert is, and what it does, we are going to ask a small bunch of people from our target audience what they would describe an advert and what they believe an successful advert consists This way we can try to take all of the positive things generated via an advert, and put them to use within our own. We got an audience of a a variety of ages to watch two different adverts that sell two different things and then describe what they believed an advert was and what an advert aims to do. 

M&S Women's Fashion 2015

Audrey Hepburn: Galaxy Chocolate Commercial

We asked our audience what they thought about the conventions of those per

existing adverts:

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•         Katie Winslow - 35 - " the process of promoting a product/service" "include music, product, brand name all need to be memorable and stick in the audience's mind"
•        Sophie Phillips - 17 - " an advert is a way to persuade the audience to buy something" "feel good music, attractive models, sell an ideal lifestyle"
•       James Green - 56- " an advert should be straight to the point, no need for fancy, dancey adverts"
•        George Loveday - 10 " something selling something"

Overall looking back through this feedback I have realised that as I am targeting a vast range of people which includes a different age range and also including gender, they describe advertisements in a whole different ways. When creating our adverts, I will have to find a common/middle ground to attract and appeal to my target audience, making sure that there is something for everyone to enjoy and relate to which will lead them to be interested in the product.