Sponsorship Sequence - Initial Ideas

For our advertisement campaign, we are also including a sponsorship sequence advert. We looked at already existing sponsorship sequences to gather an understanding of what is included and also the length and conventions of a sponsorship sequences.

Below we have examples of existing sponsorship sequences: 

Keeping up with Kardashians sponsored by Forever Unique

This sequences last 31 seconds which is maybe a little over the normal length for a sponsorship sequence which are usually around 10-20 seconds long, as they are short and only have  little period of time to sell their product. The video just shows an ideal model, modelling the outfit, slowly and almost seductive.The product matches the theme of the program being sponsored, using a fashion product to sponsor KUWTK, who are big in the fashion industry, therefore it would be sensible to use this as a sponsorship. which when thinking about creating my own sponsor sequence I need to choose what i sponsor to match with our product. The simplicity of the advert is effective and to the point in the need of the advert is just to show the product in the time limit. They use light music in the background and a voice over to announcing the product/ company name what it is sponsoring which I see as an convention of a sponsorship sequences.  

X Factor sponsored by Talk Talk 

The Talk Talk sponsor sequence for X factor also link to the program they are sponsoring and have characters singing. The length of the sequences is 11 seconds, as it is quick and to the point and promotes its product effectively by using of cartoon appeals to the audience that watch the show as it is a family show, so using cartoons make it fun and exciting and grabs the attention of the audience as there are also young viewers so when thinking about our own sequences we will have to think about the audience who are going to see it. The music used is well known which will attract the audience and get the excited for the upcoming program and also to capture the attention of the product being sold. 

Keeping up with the Kardashians sponsored by Miss Guided 

In the Miss Guided sequence is 31 seconds long is a  sponsored sequence for the show Keeping Up with the Kardashians, they use upbeat music mix which will attract the target audience which is a teenagers and young adults as it is fun and the kind of music they listen to. The use of models dressed in the product in ideal settings which match the lifestyle of the Kardashians. The models are shown having a good time and interacting with each other which I aim to apply to my own advert.  The models are ideal, attractive girls, who the target market for Miss Guided are targeting would inspire to be. The young female viewers mostly inspire to be like the Kardashians, therefore this sponsor can be where they can buy from to dress like them.