Final - Tv Advert - Home

The storyline of the home advert is similar to our fashion one. However we used a different music to fit the story line.  This is filmed not in a studio like the fashion one but in our home one it is based outside and in a house.  We needed to make sure this made our audience have a emotional response to our advert. We used quick and short clips so that it wasn’t too long. We included the at the end of the video to show our brand name and our hashtags as when looking at pre existing advert we noticed hashtags were used to create more awareness of the product online as many people have social media sites nowadays. In our mock up we used the location London but got rid of the idea due to feedback telling us that it was far too busy and also was very difficult to video our type of advertisement therefore chose a less busy street of Hemel and a home as it was more easy to manipulate to our own way and do what we wanted when we were recording without any restrictions.

Final Tv Adverts - Fashion

This advert reflects our storyboard in some aspects, how made some slight changes to appeal to our audience more.  After being let down by some of our models we had to quickly find some new ones at short notice but still managed to come up with our advert. As the second models are a in real life couple it brought true romance and connection on screen and made it real of our audience. The themes and values of the advert all remain to our initial storyboard plans, its just the additional shot or two which we changed due to make it work and look good on the spot.

Final Web-pop

Press on Web Pop-up to view Gif in action:

After my feedback from the first draft, i took on board what people said in our feedback points, below are the points we took on board:

• To have more than one model: i have choose three models of different ages, genders and race. This will be bring more diversity and attract a wider audience 
• Different varieties of coats highlighting the winter range and show the coats available
• Different poses and the models to be in  different positions and different facial expressions  

This is the final product we have created. Emily took the photos of the web pop-up images and I choose clothing and hairstyle and makeup of our models. I took lead in creating our web pop-up with Emily’s assistance. It is slightly different to our mock up due to the fact we have added other models of different ages, genders and ethnicities and extra detail such as the website. I think this looks provides a more diverse look and is far more effective. When creating our web pop-up we took inconsideration when making our final product;

•     Ensuring a range of winter coats and jackets
•    A diverse range of ages, genders and ethnicity
•    Making sure the image is not too fast, so the audience can see and read it clearly
•   Make up the models pose in a variety of positions to make it look more interesting
•  Text clearly showing what is on sale
•  Making sure the discount of ‘15%’ is big and visible

I believe that this final product is successful as after testing and gaining feedback, I have applied all of the suggestions and improved from this final product in comparison to our first draft.

However the website link does not work, but looks like a hyperlink that the audience could press on to go straight to our website.

Time Update

This is a time update, we have completed our editing and filming on time and we are now onto posting our work and receiving any credible feedback.

CHANGE OF PLANS:

Earlier we did a test on the green screen as we thought we will use it for our fashion advert and use it to change the background. However we realised the amount of people we going to have in the shoots is not wide enough for the green screen therefore we decided to use just the white background which is similar effects and the studio feel is still cool and looks fun.

Filming

When it came to filming, I took lead in the fashion advert and sponsorship sequences, while Emily took lead for the home advert and we both assisted each other when the other filmed.

Fashion Advert

 

 For the transition of the scenes the camera will be covered up so Emily demonstrated to show the girls what they will need to do, where they need to stand and area to move in to stay in shot. This is the second scene in the advert, which is the nightwear scene. They will cover up the lens of the camera with the pillow as a way of advertising the product from our store but also a fun way to transition to the other scene.

In our fashion advert there are different scenes representing different groups of people and products. When filming the first scene with  Niamh and Sean, Emily demonstrated what to do with the mistletoe to make it easier for them for what type of connection, distance between them so we can fit both of the in the shot and how to make them act and look natural like they are about to kiss.

We did a POV (POINT OF VIEW) onto Keira's phone looking like it was her view of her phone and of her texting. This is effective and interesting for the audience and uses a range of shots which will make the advert more appealing

We used a range of angles and shots to make the advert interesting. Here we used a wide angle/ establishing shot to show the background and the surroundings. Showing the time of year and the location of the filming.