How effective is the combination of your main product and ancillary texts?

Our combination of main task, and both ancillary tasks, of a Web Pop Up and a Sponsorship sequence share a variety of both similar and different qualities to engage the audience and promote the brand, bringing in attraction, leading to purchase. There was a handful of key elements that  we needed to include across the three tasks in order to both promote the brand, and to stop the three products from looking mismatched.  One could argue that there are also contrasts and differences across the three tasks, however we believed that they work to their advantage and therefore assist in promotion and depicting the desired message.

Firstly, attracting our target audience was one of our main focuses across the tasks. With that being a male and female audience of all different ages from the young and to the old and mainly families, for Christmas/ winter season and have a keen interest high end  fashion and home products looking and feeling good in high end clothes for an affordable prices.

To do this, firstly, we decided to use models that appealed to the audience. 

We chose both male and female and kids, From a  bracket of all different ages, of which of all different size and shape and different race to represented the brand. We used a range  models in the home and fashion advert, and sponsorship sequence and web pop up.

We believed in all three task that it was important to have the models be diverse as we wanted everyone to be attracted to our product. Also made sure that the clothing was something that would attract them also. However everyone was also idealistic. 

We choose good looking boys that other boys would inspire to be like in suits and therefore want to buy our product to be like them.  When it came to the girls in pyjamas, we wanted them to be ideal so that girls in our target audience would want to be but also to attract our male audience. In that sense, one could say that we took upon Laura Mulvey’s “Female Gaze” theory, to an extent. 

Females could relate to her as they would idolise her, and males would find her attractive and girl next door look and therefore it would successfully engage the audience. 

Another element of which is apparent in all three products in our brand promotion. Firstly in our main advert, our logo is shown in a variety of different ways. It is evident the brand logo at the end of the adverts - of which also promotes the our website. In the sponsorship sequence, we use the same brand logo and hashtag  promotion which promotes our social media at the end of the video – however with the additional sponsor included.

And lastly, on the web pop up, our logo is visible. In each of the tasks, the logo is on screen for a fair amount of time, allowing for the target audience to take in and remember the brand. This technique of combining the three products allows for the brand itself to be promoted, and therefore links will be easily made when each form of promotion is seen, and due to consistency engaging the audience. 

Further more, as well each product using similar conventions to promote the brand, each task and product itself, promotes the other. The sponsorship sequence, shown on YouTube and on TV before popular programs will give the audience insight into the brand, and therefore they will remember it and want to see more. When the break of the TV program/clip is due, the short TV advert will play. Following on from this, the short advert may spark interest and result in the audience wanting to look online to discover the longer version. The promotion of the social media sights at the end of both adverts lead the audience to the online store, of where the Web Pop Up will flash up, promoting a 15% sale for winter clothing which therefore further draws in the audience to potential purchase and making our product attractive to them as they will be getting more for less.

The uses and gratification theory could be applied to our product. It is suggested that the theory has to:

* Identify – Being able to recognise the product, and result in aspiration.

* Educate – being able to acquire information knowledge and understanding from the product.

* Entertain – The product being consumes should be entertaining for the audience giving them enjoyment and enabling the to focus full yon the product.

* Social Interaction – For the media product to spark conversation and become topic of conversation between people (for example, celebrity gossip)

All of the above can be applied to our advert. The combination of similarities across the three tasks can allow the audience to identify the brand, and product. Again all tasks will educate the audience on the product we are promoting, and the videos also educate and let them know it is a Christmas and winter season. We believe that the products are all-entertaining, and engage the audience as much as we would like them to, and therefore due to them having a storyline, they could e watched for pleasure as well. Lastly, the product can all spark social interaction, especially the web pop up as it offers a discount of which people will tell other people about.