Throughout the
construction of our 3 pieces of media mock up and test and final piece,we
gathered audience feedback after every piece. We decided to do this so we
were able to see what our target audience enjoyed and would like to see in the
final piece, as well as what they did not enjoy and could be improved in order
for the final three pieces of media to be adapted to solely suit them.
Therefore, after completing our final adverts, web pop up and sponsorship
sequence, we decided to gain some audience feedback to therefore see how our
target audience enjoyed our final products, or in some cases felt that they
could be improved if we were to conduct this project for a second time.
Beginning firstly with
the final television advert 1 which we shared a joint responsibility for,
working on it together throughout the entire process and splitting the roles up
equally. In the production of our final advert overall I feel it was a
complete success due to the amount of research we had done before and looking
at pre-existing advertisements, which allowed us to have knowledge on what our
audience would be like to see, as well as the conventions that go into creating
a successful product, such as editing, camera shots, backing music, voice
overs(if necessary) and use of additional text. Although we received many
positive comments for this piece of media, there were aspects which our
audience felt could be improved upon for next time.
For example, ‘can you
include even more of range models, including someone mature’ although we
did not feel this would be an issue as we did in our web pop-up, our target
audience felt that this could be an aspect to improve on if we were to do the
project a second time round. However, we did not choose to include this because
it was difficult to find that sort of model around who is always available to
use, such as the younger models were. We feel that we did add and it is clearly
that our product is for everyone our brand logo a large amount throughout the
advert due to the sole reason that our initial research into adverts showed the
logo was not shown to the audience until the end. This is done in order for the
audience to continue watching the entire advert until the brand is revealed,
creating suspense and also maintaining focus on the product itself.
Although we created one,
I we did not show the final logo at all. We used the typeface of our brand name
at the end of each advert and sponsorship sequence. Our target audience
believed our brand name was sophisticated and really should the "high
end" theme we were aiming for and expressed that if we were going to do
this product again that it would of been a good way to incorporate the brand
name logo in the advertisements some how. They believed we should of had it on
the presents (IMAGE) in the home advert, to clearly show that is where Adam
purchased his gift and and would of been clear advertising. However we believed
the way we presented our brand was successful and the end of both the adverts
and sponsorship we clearly present our brand name in a fun and
"Christmassy" way by using the sprinkle to make the font appear and
also the use of the hashtag really presented us as an update brand but also
clearly presented the theme of Christmas
Although we could
have challenged this to make our advert different, we challenged the typical
conventions of television adverts in other ways, therefore felt we would keep
the convention camera shots and techniques which we know will be successful
with our audience.
When it came to location,
when doing our mock up for our first advert, we believe London was the best
place to set our advertisement. When completing the mock up and talking to our
audience we discovered that it wasn't the best idea for us. We found filming in
London with the ideas we had rather difficult and didn't show the story we
clearly wanted to show. Our audience agreed and srs
Moving on to the
sponsorship sequence, taking all of the initial feedback into account, the
final IMAGE
product was created based
on what the audience enjoyed most about the advert. Some feedback received
included how our we included who were supposing into our advert and the
contentions were clear. It was also said that it was short like a usually
sponsorship sequence usually is and was fun and fit the show we were sponsoring
which was Britain's Got Talent nicely. In addition to this, we included a voice
over, which spoke over at the end of the backing track of the product. This was
used in order for some of the text written down on the advert, to be spoken
aloud. The effect of this was so the audience remembered certain things from
our advert, such as who we are and who we are sponsoring. After gaining
feedback from our piece, we discovered that this worked very well, with our
target market feeling that ‘the voice over is easy to hear’, is ‘effective’ and
‘works successfully’ and the use of the male voice which seemed to be liked
most when we got feedback on all the simple voiceover and worked well within
our sponsorship sequence.
Similarly to our
sponsorship sequence, our web pop up was effective due to the research into the
creation of web pop ups themselves, and what programmes we could use to create
a successful final product. Through our initial research our main focuses were
to test out a range of different camera angle which will focus mainly on the
clothing being sold, alongside different poses the models could do in order to
create an eye-catching final product. Additionally we learnt how to use the
software which is used to edit the pictures themselves, and the software used
in the production of the final product into a web pop-up. We felt this was
necessary in order for us to create a successful and realistic web pop up,
which could be found on an internet platform. Audience feedback from our final
product was hugely successful, revealing that we had a ‘large range of model
poses and a range of models to show you are aiming at a wider audience' which
attracted the interest of the audience, coupled with an ‘eye catching speed’ and
'clearly showed the jacket being showed' in which the images moved within the
product.
Overall, we were pleased
with the feedback we received, both positive and constructive. The positive
allowed us to know what worked well, whilst the constructive giving us insight
into what could possibly be changed if we were to do this project again.
An advantage of audience
feedback allows the people creating to connect with the people they are aiming
to appeal to in order for the product to be the most successful it can be. We
wouldn’t say there are many negatives to audience feedback because without it,
successful decisions may not be made. However we would say that media products
already released can influence your opinions more than your target audience in
certain aspects, such as camera angles, lighting and story lines. Therefore
although ideas from professional adverts does help the opinion of your target
audience is the most important aspect as you clearly know what appeal to
them.
Throughout this process
we have learnt that the opinion of the audience is the most important aspect of
the project, and without their feedback some of the successful decisions made
in the final products may not have been done, likewise the improvements on
certain aspects may not have been done. Additionally planning and trying to
stick to a time plan is crucial in the completion of your final product,
because if you run over your time scale on certain aspects, you run out of time
on others which can be just as important. Another crucial aspect is initial and
continual research into your products throughout the whole process. This allows
you to see what conventions you can add to as well as challenge to make your
products different and unique. Research also allows you to see the most up to
date products, and was is currently being released which your target audience
may enjoy.
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