Time update

All feedback has been collected and taken into consideration when filming our final pieces and will try and improve from all our improvement our target audience has given us.

Final Soundtrack

We choose two songs that have only recently been released, and it seemed to have a really interesting beats and also match both of our adverts and sequence to it. As it is so popular, and has been number one in the charts all over the world for weeks, it provides a song that will appeal to both male and female audience and all different age groups.

We looked at a variety of songs, included iconic Christmas song such as Mariah Carey ‘All I Want For Christmas is You’ which we first felt was good but we realised that existing adverts that Christmas songs are not used but usually a current song. We could clearly see that our song choice of 'Sax’ By Fleur East for our 2^nd advert (clothing) and Sponsorship and  as the main advert the song will be ‘One call away’ by Charlie Puth. 

Sax is upbeat song, will make our audience feel good about themselves, and it will link in with clothing which will make them feel maybe our clothing will make them feel good also. It will attract all types of people of race, gender and age and it is recent and been the charts it will be well known. One call away is suitable for our main advert due to the lyrics and the meaning behind song which links in with the storyline of our advert. The lyrics ‘I just wanna give you love' will link in with our catchphrase 'find everything you love this Christmas' and also the couple will find each other in the advert which links with the song as well.  

Sax by Fleur East

One call away’by Charlie Puth

Emails - Music Records

In order to be able to use this song we had to request permission from the artist and management. However they did not reply, but as this video will never be shown to the public or non-cosmeticised, therefore we going to go on and use them. Above is the original email. We are aware the may not reply as the company is well known and large conglomerate, however the fact we have sent the email, covers us,

Voice Over - Feedback

At first we wanted to use a female voice but however after testing different voices, we tested them with our target audience and they said that the male voices sounded better and sounded more trusting.
This link shows all of the voices we tested and our chosen voice will be the file names 'My Movie'. 

https://sites.google.com/site/a2mediasoundfiles/soundfiles

We chose this voice because it is strong and trustworthy. This voice will attract men and women because it is gentle, and a masculine voice is the voice of someone that you can trust, this is very important for attracting a large audience.

Web pop-up Creating

i took lead on making the web pop-up and had the assistance of Emily.I firstly brought the images into photoshop to resize the image and firstly tired to edit the background to a different colour as for each person we will put different backgrounds colours to make them look bright and stand out. However I found to difficult to do this, so therefore i decided using powerpoint will be more easier.

As you can see when changing the background it tinted the models faces to the same colour, i tried to lighten just the faces after making the backgrounds different colours, but it still looked odd. I also tried to crop the model out and then add them back in but i found powerpoint was the easiest thing to use and manipulate the image and background and add text compared to photoshop and still presents the same result but is easier to use. 

Here i easily changed the background to the colours i wanted, for all three models. I also added my text using the font of my brand name so therefore carrying out sophisticated theme. I  could easily manipulate the size of text and length of the text. I could add in a glow behind the 'shop now' which will make it stand out and matches each background. The text clearly shows what is on sale and we also add our website to look like a hyperlink so the our audience could press and go directly to our website.

  

After editing and making the images look how i wanted and add the text and got them the right size, i went to a gif maker and uploaded the images and created a gif and downloaded it and there the gif was made and can now be uploaded on the blog.

Advert 1 Mock-up & Feedback

The initial research into pre-existing adverts has allowed me to bring together the typical conventions and our own ideas to help me shoot with the assistance of Emily, create our first mock up of our advert. I shot our advert in London and part in a home setting, which allowed to Emily putting together a clear story line and adding of music and editing of scenes. It was challenging videoing in London, Oxford street and the underground due to the mass of people which become a problem when videoing on the tube. However it allowed us to show our location clearly and also our models and the storyline. After completing the mock up we thought we would gather feedback from our target audience to see what works and what we need to improve on.

It is clear the location of London has become difficult and many of our audience say that it is not essential for the advert to be based in London, but agree the second part filmed at home, is well shot and affective and clear, but we should re think how to create the meeting of the couple which will be effective and not complicated when it came to videoing. We may need to go back to the drawing board and come up with our idea.

Although the location made it look ‘high end’ many said it wasn’t personal or connected with them as any existing advertisements do.  Many said we needed to work on shorter clips, as our scenes are too long and needs to run smoother and get to the ‘point. Also use different angles to create more of an impact and make it interesting and give depth as then using one straight on angle.

Taking the feedback into consideration, we decided that I should conduct another storyboard and some test shots to see what is suitable.

Time Update

This is our time update, we have done clearly planning for our adverts, sponsorship sequence an web-pop throughout the money with help with our research we did earlier. We are not ready for experimenting our plans using our storyboards.