The initial
research into pre-existing adverts has allowed me to bring together the typical
conventions and our own ideas to help me shoot with the assistance of Emily,
create our first mock up of our advert. I shot our advert in London and part in
a home setting, which allowed to Emily putting together a clear story line and
adding of music and editing of scenes. It was challenging videoing in
London, Oxford street and the underground due to the mass of people which
become a problem when videoing on the tube. However it allowed us to show our
location clearly and also our models and the storyline. After completing the
mock up we thought we would gather feedback from our target audience to see
what works and what we need to improve on.
It is clear
the location of London has become difficult and many of our audience say that
it is not essential for the advert to be based in London, but agree the second
part filmed at home, is well shot and affective and clear, but we should re
think how to create the meeting of the couple which will be effective and not
complicated when it came to videoing. We may need to go back to the drawing
board and come up with our idea.
Although the
location made it look ‘high end’ many said it wasn’t personal or connected with
them as any existing advertisements do. Many
said we needed to work on shorter clips, as our scenes are too long and needs
to run smoother and get to the ‘point. Also use different angles to create more of an impact and make it interesting and give depth as then using one straight on angle.
Taking the
feedback into consideration, we decided that I should conduct another storyboard
and some test shots to see what is suitable.
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