Editing

After filming, we were then able to start creating and editing our final adverts. We will downloaded the film onto the Mac into IMovie so then we could begin editing. . Emily was in control of editing  for Fashion advert and filming of the home advert and as i was in control of the filming for fashion and editing for home. We collectively selected the certain clips to put our two adverts together.

Advert 1 - Home

We chose the accurate clips we needed and cropped it to a suitable length therefore the advert was not too long. We slowed down or speeded up certain clips so that it fitted with the music and looked better and were the important clips we wanted our audience to remember.  We auto’ed the clips so they were all the same colour and tint and looked HD. We detached the audios from all of the videos as we talked and were directing our models to what to do which the camera picked up. We then added the necessary soundtrack by downloading the track and then selecting the right sound and dragging it into iMovie and editing the music to be length and speed we want. 

Advert 2 - Fashion 

After creating the soundtrack for this advert and downloading the film off all four camera we used, we were used able to create our final advert. The soundtrack was edited so it fitted certain parts of clips that matched the lyrics and the beat of the music. We chose the accurate clips we needed and cropped it to a suitable length therefore the advert was not too long. We slowed down or speed up certain clips so that it fitted with the music and looked better and were the important clips we wanted our audience to remember.  We clicked on 'auto' the clips so they were all the same colour and tint and looked HD. We detached the audios from all of the videos as we talked and were directing our models to what to do which the camera picked up. We also added our brand name and text at the end and used some special effects of sparkle which fits with our christmas theme as the end of our advert. 

Brand Name

When editing our brand name at the end we wanted it to be memorable and have a bit of a Christmas vibe and magical. Therefore we selected this theme called 'Pixie Dust, brought a magical and sprakle feel at the end of the adverts/sequence. We selected it and linked it in to the sound track and the text so that the when the pixie dust came the words will appear giving it that magic appeal.

Soundtrack

We used garage band to crate our soundtrack. We brought a Christmas jingle which fits with the Christmas advert at the beginning and ‘Sax’ by Fleur East. We used the fading tool to make the jingle fad our as Sax begins and flows in at a good time. This allows the volume to decrease so the jingle subtly fades out.  The jingle is a non-diegetic and is important as it is the first thing that the audience will hear so the use of the jingle will make it obvious that the advert is about Christmas. Using garage band easily allowed us to save the soundtrack and out it onto our advert on IMovie. 

When it came to our sponsor sequence, we added a voice over at the end. We used the fade button on iMovie so that the soundtrack would become quieter than the voice over, therefore the voice over/ digetic sound to be clearly heard but the music to see still be in the background. We also made show the time of the voice over the words 'Sponsor by BGT' will appeal on the screen therefore we had to check everything was timid right.

Adding images

At the end of our home advert the mum takes a picture of the couple and then we show the image afterwards. We created a polaroid inserting the image and we had to select and insert the image into iMovie and pressed fit so you could see the whole image.