TV Advert - Initial Research

This is my research and this will help me understand and examine the conventions used in real media products I will be looking at around 6 current adverts that link in with my Christmas/winter season product. This initial research will help me understanding about timing and who the relative target audience and how to gather their interest of the advert. Also looking at a variety of adverts gave me ideas on what i want my advertisements storyline to be and how existing shops do that through television advertisement.  Highlighting also what the first and last shot is helps me see how popular shops begin their advertisement. Seeing how popular stores begin their advertisement with is important as it is how they get their target audience interested . The final shot is also important as its the last chance to sell the product to the audience and also let them know who is selling to them and where you can buy. 

When looking at all of the adverts above I saw what are the conventions of a Christmas season department stores adverts involved I made a mind map to help me understand and examine the conventions used in real media products I looked at these adverts for the clothing been worn by the models by a wide range of things to help me understand the conventions. This initial research will allow me to
gather information about timing, what is and is not suitable and how to keep the target audience interested and intrigued on the advertisement.  These adverts will help me choose what type of music is suitable.

Below I created a mind map of the generalisations of similar adverts as my own:

This mind map shows the generalisations of what the presentation of male and females within adverts and sponsorship sequences. It will help me in terms of it being a quick go to for when I decide how I want present my models in my adverts and sponsorship sequences. It will also look already existing sponsorship sequences and web pop ups, therefore to help me understand how they work and what it is about them that successful help sell there product they are advertising

What's an Advert?

To make sure Emily and I have accurate yet successful advertisements for television, web-pop and sponsorship sequence, we will need to have a clear understanding what they are and how companies make successful and effective advertisement campaigns. We will look into a variety of adverts and see what the conventions are and also for promotional reasons. However we plan to look more in depth into this. We have decided to go for a  our advertisements  narrative linear style advertisement that has beginning, middle and end and a story that the audience can follow.

To help us gain the deeper understanding of what people think an advert is, and what it does, we are going to ask a small bunch of people from our target audience what they would describe an advert and what they believe an successful advert consists This way we can try to take all of the positive things generated via an advert, and put them to use within our own. We got an audience of a a variety of ages to watch two different adverts that sell two different things and then describe what they believed an advert was and what an advert aims to do. 

M&S Women's Fashion 2015

Audrey Hepburn: Galaxy Chocolate Commercial

We asked our audience what they thought about the conventions of those per

existing adverts:

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•         Katie Winslow - 35 - " the process of promoting a product/service" "include music, product, brand name all need to be memorable and stick in the audience's mind"
•        Sophie Phillips - 17 - " an advert is a way to persuade the audience to buy something" "feel good music, attractive models, sell an ideal lifestyle"
•       James Green - 56- " an advert should be straight to the point, no need for fancy, dancey adverts"
•        George Loveday - 10 " something selling something"

Overall looking back through this feedback I have realised that as I am targeting a vast range of people which includes a different age range and also including gender, they describe advertisements in a whole different ways. When creating our adverts, I will have to find a common/middle ground to attract and appeal to my target audience, making sure that there is something for everyone to enjoy and relate to which will lead them to be interested in the product.

My Proposal

For our A2 media Emily and I as a group will aim to create an advertisement package which will include two advertisements plus TV sponsorship sequence and a web pop to support them. We are planning to promote a department store which is promoting its Winter/Christmas Collection and our audience are families (nuclear and extended). We took our ideas into consideration and decided that the best way to promote our product would be within TV advert, as they will reach out to a wider audience. 

Our first advert will be a home advert, showing a couple at christmas time, in a flashback how they became a couple and in the present taking part in christmas activities, for example decorating the christmas tree, baking and wrapping presents. 
For this we will ensure that we complete all the filming by the end of the christmas period to make use of the festive decorations. Our second advert is a fashion advert. We will show different groups of people who represent different types of people in our society who will be interested in our store, for example girls in nightwear and men in suits.

Our web pop-up will promote winter coats as we are advertising in the winter season and we will also use different ranges of people of different ages, genders and race in this to show our product and aim to our audience

We will aim our TV sponsorship to sponsor a talent show like 'Britain's got Talent' so again we will use different groups of people doing talents for example juggling or magic tricks.

Time Plan

Time planning  is a highly important when creating a successful commercial. There are a lot of different aspects of which need to be completed and undertaken at set times for my overall product to be a success. Creating a time  plan will allow organisation and deadlines in order for me to have everything completed in time for the final deadline. For these reasons, Emily and I have come up with a time management table to refer to throughout the process of our work to keep us on track. This will help us work out the stages of creating our advertisements and to ensure it is accurate and features what is needed to make an successful advertisement campaign. 

I aim to strictly stay on track with this plan to help me complete my product, also to organised my time so that i do not fall behind. I have not included holidays into my time plan.